IM Coach

The world of Internet marketing is constantly evolving and changing with the times. One format that is quickly increasing in popular is video. If a picture is worth a thousand words, a video is worth so many more. However, it is also a format that is easily mishandled and misused.

Are you thinking about using video to promote either your own product or the product of someone else via an affiliate program? Look no further. This article will help to outline some of the key tips and hints that you’ll need to create effective marketing videos.

Video = Picture and Sound

When most people think about video, they think about the picture quality. While it is certainly important to keep image quality in mind, you need to make sure you don’t neglect audio quality either.

This doesn’t mean that you have to invest in the most expensive equipment, but it does mean that you should make use of a quiet location and try to minimize any “echo” effects that plague so many videos on the web.

Make the Video Obvious

There’s no sense in putting a video on your site if no one is going to know it is there, let alone view it. Make it painfully obvious to your website visitors that you have a video for them to watch; many users can quickly scan past an embedded video, assuming that is just a static image.

While you’re at it, you can also make it obvious that the embedded video is relatively short. Most people don’t want to sit through a marketing video that is too long; get to the point and keep it short. It’s up to you whether you want the video to autoplay upon loading of the page — as is the case with Blog Profit Camp — or if the user needs to click on a “play” button.

Cast the Technical Details Aside

If you are going to use video for marketing purposes, you’ll want to keep the content relatively accessible for the novice user. The technical details can be further explored in a future video, but the initial contact should be conversational and casual in nature.

Assist with this understanding by ensuring that the on-screen information complements the words being spoken. Simple “mirroring” of key terms of concepts can be infinitely useful.

Utilize Your Branding Power

Millions of videos are viewed on the Internet each and every day. What are you going to do to stand out from the crowd? How are you going to avoid being forgotten?

One tactic you can try is to watermark the video with a brand logo or the URL to your website. This helps to solidify the relationship between the video and your brand. By making this connection clear, the end user can more easily remember who said what.