IM Coach

It doesn’t really matter if you have a positively stellar product when you don’t know how to sell it. Sales and marketing are arguably even more important than research and development. This is true both of tangible products and of digital products or services.

Your sales page can oftentimes shape the initial impression that a potential customer may have of your product or service. That is why it is very worthwhile for to consider how to optimize your sales page. Here are five critical tips that you’ll want to keep in mind.

Use Catchy Headlines

Particularly in the online realm, visitors can have very short attention spans. More often than not, you can fully expect them not to read every word that you write. It is much more likely that they will simply skim the page for key information.

That is why your titles, headings, and bold text should be chosen very selectively. Think about what headlines would capture your attention and encourage you to read further (and take action). Guide your site visitors in the right direction.

Limit the Link Options

Yes, it is positively useful for search engine optimization purposes to deep link to other pages on your site, but these may lead your visitors astray. Remember what the target objective of your sales page is: to generate sales.

In this way, do not use too many outbound links on your sales page; focus those links and guiding your visitors to the order page. This will help with conversion rates, because your site visitors are more likely to stay on track.

Use Visual Aids

As mentioned above, web users typically have rather short attention spans. They usually can’t be bothered to read (and absorb) everything. One way to help with this is to use visual aids.

People like pictures. Include shots of your product, particularly in action, so potential buyers can preview what to expect. Charts and tables can make a lot of data much more digestible too. Just be careful not to overuse pictures as too many can be very overwhelming.

Be Mindful of Keywords

A big part of the battle is getting visitors on your sales page to convert into active sales, but half the battle is getting them onto the sales page in the first place. Search engine optimization, as a result, is of paramount importance.

As you create the sales copy for your page, be mindful of the keywords and keyword phrases that you repeat throughout the write-up. In like manner, be careful with keyword density. Too little density lacks targeting, whereas too much can lead to being flagged as a “spam” page by major search engines like Google.

Sell Benefits, Not Features

Traditional sales advice still applies in the online realm of sales pages. When you are optimizing your sales letter, keep the old adage in mind. You want to sell the benefits, not the features.

For instance, if you are selling a cloud-based online storage solution, remind potential buyers about the reliability and peace of mind they can enjoy, as well as the convenience of anywhere access. Mention the features, like capacity and bandwidth, but focus on how these can be of value to the customer.